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Ken Friedli b & w

Kenneth Friedli

CFO

Kenneth has more than 25 years of experience in finance, corporate governance, administration, and operations experience public and private equity companies including consumer products, direct to consumer marketing, live entertainment, SaaS, and government contracting industries.  The former Chief Financial Officer for Direct Holdings Global, a 100MM+ privately held multi-channel marketing and live entertainment business with global distribution, Kenneth provided executive financial leadership for the strategic planning, analysis, and operations across all business lines. In addition to leading the finance and accounting departments. He led the information technology, operations, and administrative resources and facilities management teams.  During his tenure at Direct Holdings Global, Kenneth led multiple acquisitions.

Kenneth has a proven ability to improve operations, maximize profits through accomplishments in finance management, cost reductions, internal controls and productivity/efficiency improvements.  He possesses strong qualifications in general business management, systems design and deployment, and staff development/leadership.

Outside of work, Kenneth stays busy spending time with his three children on the soccer field, playing tennis, and honing his epicurean cooking skills.   He holds an MBA from the George Washington University and a Bachelor of Arts in Actuarial Mathematics and History from the University of Michigan. He currently serves on the Board of Directors for the Whirlwind Johnson Foundation.